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Apex Digital Agency

Summit Fitness Co.

Performance Report · May 2026

Website Performance

24,847

Sessions

18,932

Active Users

11,204

New Users

67,321

Page Views

38.0%

Bounce Rate

194s

Avg Duration

312

Conversions

Advertising Performance

$4,280.50

Spend

189,400

Impressions

3,847

Clicks

2.03%

CTR

$1.11

Avg CPC

4.20x

ROAS

Conversions

Analysis & Recommendations

Virginia writes in three tones — pick the one that fits your agency's voice.

Clear, confident, authoritative — your agency at its most polished

April was a strong month for Summit Fitness Co. with 24,847 sessions and a 4.2x ROAS on Google Ads spend — both metrics signaling healthy channel performance heading into summer.

Website engagement held firm: a 38% bounce rate and 194-second average session duration indicate visitors are arriving with intent and finding relevant content. New user acquisition of 11,204 suggests spring campaigns are driving meaningful top-of-funnel growth.

Google Ads efficiency stands out this period. A 2.03% click-through rate surpasses the fitness industry benchmark of approximately 1.4%, and $49.20 cost-per-conversion on 87 tracked conversions reflects precise targeting with disciplined spend.

Recommendation: The data supports increasing budget on your highest-performing campaign by 15–20% ahead of the summer peak. Current ROAS levels give you room to scale without sacrificing efficiency.

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